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Logo Contest - AND THE WINNER IS

Last post 06-01-2007, 4:56 PM by Mitchell Waite. 19 replies.
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  •  05-21-2007, 5:49 PM 12093 in reply to 11811

    Re: Logo Contest

    I think you should make a new logo with ? as .com and I really love the way #6 has Bird standing out (by being a different color), with Bird standing out, it tells you what the website is about immediately.

     

     





    http://www.flickr.com/photos/featherbrain1223/

    Search & Win
  •  05-31-2007, 7:30 PM 12701 in reply to 11396

    Re: Logo Contest - AND THE WINNER IS

    Well we have a logo. And its not one of the logos voted on. Figures. Long story made short. A member of the whatbird forum left a comment that none of the logos looked right to her, in her own words "I'm a graphic designer who has designed numerous consumer brand and corporate logos for both print and web and I find all of these options mediocre and in need of refinement. I find the choices of type, color, and scale unappealing in each concept. I think the most popular one is such because its simplicity violates fewer asethetic considerations; however, the typeface used in that version is weak for a brand/logo and the color choices are not ideal for both print and web."

    So I contacted this person who turned out to be a fabulous designer (highly recommened). She offere to come up with a solution, and here it is:

    Haller and Company Logo

    LOGO CREDITS: THE HALLER COMPANY: http://www.hallercompany.com/

    I have incorporated this logo into our home page: www.whatbird.com.

    I am sure you will all have your comments, you may not like it. But it does something none of the other logos do...take away the text fron the other logos so all you have left is a ? with a beak. While that is certainly clever, what does it mean? Heather's logo with a magnifying glass over the word "bird" says it all, no need to read a thing. Whatbird.com is simply a domain name.

    The tag line "More than  Match" is my idea and I am not sure its that great. Many people tell me "The Ultimate Bird Guide" is better but even that is not enough.

    So perhaps my next contest will be coming up with a good tag line. Heather thinks it should be something that says "search engine". Anyway I diverge.

    I am incredibly grateful to everyone who particapate in this poll. The comments and voting actually helped a lot.

    Mitch


    iBird Explorer: Finally a field guide as light as a feather. See it at http://www.ibird.com
  •  06-01-2007, 7:32 AM 12712 in reply to 12701

    Re: Logo Contest - AND THE WINNER IS

    Yeah I noticed the new logo and interface.  It looks nice.

  •  06-01-2007, 4:02 PM 12737 in reply to 12701

    Re: Logo Contest - AND THE WINNER IS

    I like the logo but it seems not at all like any of the others. This is odd only because the others seemed to follow a pattern of being simpler and to the point. This new logo is complicated and "busy". The colors are all wrong... if anything the text should match the same color scheme as the bird and the slogan being that orange color is just ugly and out of place. I don't mean to be too critical because I love the website, I just feel that plopping in a new logo without matching up the web design makes it look even odder.

    What I do like is the hummingbird which I'm glad you kept. While I kinda like the magnifying glass, it has a certain "elderly" appeal to it (I won't explain beyond that)....bins would be a much better choice. It also isn't a logo that would seem to transfer well... how can I link the logo on my website when I need to resize it to a smaller size??

    Just some thoughts... I'm not a professional designer and I don't mean to diss the logo, but I personally give it about a 4 out of 10. Compared to the old logo, probably only a 2 out of 10.
     


    The Birdfreak Team
    Eddie Callaway
    http://www.birdfreak.com
    Rockford, IL
  •  06-01-2007, 4:56 PM 12746 in reply to 12737

    Re: Logo Contest - AND THE WINNER IS

    Your right, the new logo is not like any of the others. And its a little out of place with the rest of the site, I just put it on the home page to allow people to see it. The rest of the site needs to be redesigned to fit with it.

    Regarding the icons in the poll, the "others" (reminds me of Lost) were simple that is true, but they all lacked one thing - universal recognition. A question mark with a beak is cool, I agree, and yes its simple, but to someone seeing it for the first time, with no context, it means nothing. Many people did not see the beak as a beak - they saw something else.

     I get you dont like the orange color, but orange is complementary to blue on the color wheel. It may go, so ignore that for now.

     I dont find it too "busy". And it transfers just fine, here is how it would look as a gray mark:

    Your "elderly" comment could be taken the wrong way by people that are older (like me for example). But I dont see the magnifying glass as something only old people use. Detectives use it, scientists use it, etc. Binoculars? I see your point but I still think the magnifying glass is a better icon, more universal. In fact most web site search engines use it on the search button. Never seen binoculars used for that :)

    The fonts are different in the gray mark, larger and stronger to handle the smaller size. Here is one for your web site:

     

    Anyway I very much appreciate your thoughts and while we dont see eye to eye on everything that is okay, its not a perfect world.


    iBird Explorer: Finally a field guide as light as a feather. See it at http://www.ibird.com
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