I just read the Times story that I picked up from iBird's tweet, http://www.nytimes.com/2009/05/31/business/31digi.html?_r=2
Great stuff. I don't have TV, so I did not know about the add. I just found iBird while searching for any available field guides, and what a find it is! Quality apps like these deserve to be put in the spotlight. Also, that is the first story I've read in a while that actually improved my impression of Apple.
(BTW, does anyone know why I can't insert that URL as a link?)
~Anders
