Whatbird.com

I like the logo but it seems not at all like any of the others. This is odd only because the others seemed to follow a pattern of being simpler and to the point. This new logo is complicated and ''busy''. The colors are all wrong... if anything the text should match the same color scheme as the bird and the slogan being that orange color is just ...

I do not like #5 because it is too plain and doesn't tell you what the site is about... but if you are talking about using the exact same logo for the website AND materials like hats, shirts, etc. I think two logos would be needed... a nice design like #2 for the website and just the bird for hats and shirts. I don't know if I would use the ...

#2 to me just looks more web 2.0 because it reminds me of the popular hip logos of clean website designs like Flickr, Technorati, YouTube, etc. It's the type of logo that looks like it could be transferrable; other websites, blogs, etc. could post graphical links to this site from their's. Most of the logos look pretty good, I just think that is ...

I prefer logo #2 the most because it is more ''web 2.0'' than the others. Not that you are leaning towards a total site redesign, but that logo and the colors would meld well to make the site ''web 2.0''. I think a new look is a great idea (although the old one looks pretty cool too).

The only place I go for birding optics is http://www.eagleoptics.com They have the best selection and good product detail.  There are areas where they could improve, but they are my favorite.